TikTok has taken the world by storm with its short-form, entertaining videos. However, it’s not just the videos that are making waves. The music industry has also been impacted greatly by this social media platform. TikTok has become an important tool for music promotion, and its influence on the music industry cannot be ignored.
How TikTok is changing the music industry
TikTok’s algorithm is designed to promote viral content, and it has become a popular platform for users to discover new music. This has created an opportunity for artists to get their music heard by a wider audience. Some of the most popular songs on TikTok have gone on to become chart-toppers, including Lil Nas X’s “Old Town Road” and Doja Cat’s “Say So.”
TikTok has also changed the way music is created. Artists are now creating music with TikTok in mind, knowing that a catchy song can go viral on the platform. The app has also given rise to a new genre of music known as “TikTok music,” which is characterized by short, catchy hooks that are easy to dance to.
Why it’s important to promote your music on TikTok
TikTok’s impact on the music industry has made it an essential platform for artists to promote their music. It provides a level playing field for both established and upcoming artists to get their music in front of a massive audience. By promoting your music on TikTok, you can tap into a new and engaged audience who are actively looking for new music.
Moreover, TikTok has a unique feature called “sounds.” These are audio snippets that users can use to create their videos. By creating a “sound” on TikTok, artists can encourage their fans to use their music in their videos, leading to increased exposure for their music.
Sound.me – an AI-based platform for music promotion on TikTok
Sound.me is an AI-based platform designed to help artists promote their music on TikTok. The platform uses advanced algorithms to match artists with TikTok creators who can help promote their music to their followers.
You are in control
Our advanced targeting features enable you to reach your ideal audience, ensuring your music is seen by those who are most likely to engage with it. By selecting specific options such as country, gender, age, and follower count, you can customize your campaign and tailor it to suit your desired audience. Additionally, you can set your own bid per creator and receive measurable results within hours of launching your campaign, allowing you to adjust your strategy in real-time for maximum impact. With these tools at your disposal, you can effectively promote your music on TikTok and see the results you want.
Sound.me provides a cost-effective solution for artists looking to promote their music on TikTok. Instead of spending money on traditional marketing campaigns, artists can use Sound.me to tap into the massive audience on TikTok.