Mercedes-Benz Takes In-Car Entertainment to the Next Level with TikTok Integration

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TikTok has become even more ubiquitous as it is now available on the Mercedes-Benz E-class new in-car entertainment system. This new model features two touchscreens that allow personalized TikToks to be shown while the vehicle is parked. Although this might raise safety concerns, Mercedes-Benz has implemented safety features to prevent drivers from using the app while driving.

Users can download TikTok directly from the car player’s home screen, and personalized videos will be shown according to their For You feed. Alternatively, users can browse as a guest and enjoy curated content that is suitable for adults and teenagers without having to create an account.

David Saidden, Director of Distribution Business Development at TikTok, said, “With our mobile app, we bring people little moments of joy throughout their day. As we aim to expand that experience for our users, we’re excited to partner with Mercedes-Benz to introduce immersive in-car entertainment, which will give our community more opportunities to enjoy the content they love.” The partnership between Mercedes-Benz and TikTok is a move to provide users with an enhanced in-car experience that combines technology and entertainment.

March 6, 2023
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