For artists, labels & brands
Sound.me makes hiring TikTok, YouTube Shorts, and Instagram creators easy
Activate 3M+ creators at the click of a button
Here's what we've done
so far
- 181B+Organic views
- 90M+Videos
- 20K+Advertisers
Genres we’ve promoted
These numbers are from Sound.me campaigns only, not every video using these songs. Artists and labels aren’t named.
More songs, more genres
On cameraTikTok
Pop rap
DirectionsOpen creative, with every creator on camera
30.1Mviews
On cameraTikTok
Viral instrumental
DirectionsTheir own take on the tune, on camera, with no kids or pets in shot
29.8Mviews
Creative freedomTikTok
Pop-punk
DirectionsCreative freedom, plus text-on-screen videos running away from the camera
24.3Mviews
Creative freedomTikTok
Rap
DirectionsCreative freedom: any video, set to the song
23.2Mviews
Dance and montagesTikTok
Pop rock
DirectionsDancing with a household object as a mic, plus summer montages and road trips
22.7Mviews
On cameraTikTok
Disco pop
DirectionsOpen creative, with every creator on camera
12.6Mviews
On cameraTikTok
Reggaeton
DirectionsOpen creative on camera, or one of two reference videos
10.1Mviews
TransitionsTikTok
Rock
DirectionsMakeup transitions, copied from two reference videos
9.7Mviews
Photo postTikTok
House
DirectionsOne photo post, recreated by each creator
8.7Mviews
Dance and lip syncTikTok
Electronic
DirectionsDance or cinematic moves about letting go, lip-syncs with text on screen, or calm-to-crazy transitions
7.5Mviews
How it works
Sound.me is a two-sided creator marketplace: artists, record labels and brands pay creators to make short videos with their sound or product on TikTok, Instagram Reels and YouTube Shorts. Our team watches every video, and creators are paid from the views their approved videos get.
Influencer marketing made easy
No more agencies, negotiations, and overpaying for posts that don't perform
Empowering you to succeed
We are disrupting influencer marketing and making it accessible to everyone
Creators from any part of the world
3M+ registered creators in 61 countries. Target worldwide, one of 24 countries, or a region
Quality Control
Our team watches every video and makes sure creators follow your directions. If they don't, they don't get paid.
Now works with ChatGPT and Claude
Plan a campaign, launch it and check the results by asking. Connect your assistant to your Sound.me account in a minute or two.
How to start
-
1
Pick the social media platform where you want your creators to come from: TikTok, Instagram Reels or YouTube Shorts
- Choose your budget
- Select how long you want your campaign to run
-
2
Select one or more regions for the creator
- Choose the age range and gender of the creator
-
3
Select the follower count range for the creator. Choose creators within this follower count range.
We have influencers content creators and micro-influencers, with follower counts ranging from 100 to over 50 million
- Influencers
- Influencers are individuals who have established credibility and a large following in a specific niche. They often collaborate with brands to promote products or services to their audience.
- Content creators
- Content creators focus on producing engaging and original content across various formats, such as videos, images, or written posts. They may not always focus on promoting products but rather on entertaining or informing their audience.
- Micro-influencers
- Micro-influencers have smaller but highly engaged followings within a specific niche. They often have a more personal connection with their audience and can be highly influential within their niche.
-
4
Provide the link to the sound you wish to promote, along with any instructions for the creators.
Choose one of the most popular briefs or create your own.
- Open creative
- An "open creative" for an influencer means they have the freedom to create content in their own unique way, without strict rules. MOST POPULAR*With this brief, you'll gain access to more creators with your budget in a shorter time frame.
- Lip sync
- "Lip-syncing" for a TikTok influencer is when they move their lips in sync with a song, dialogue, or audio clip in a video.
- Transition
- A "transition" for a TikTok influencer is when they smoothly switch between different scenes or actions in a video, often using creative editing.
- Text on screen
- "Text on screen" for a TikTok influencer means adding written content directly onto the video, like captions or messages.
- Filters or CapCut
- A "filter" or "cap-cut" for an influencer means applying visual effects or enhancements to a video, like changing colors or adding animations.
- Copy A Dance
- "Copy a dance" for an influencer means recreating choreography from another TikTok user's video.*IMPORTANT: The complexity of the dance may result in a longer posting time for the influencer.
- Customize your prompt
- Detailed instructions for the content the creator should make.*Due to the detailed requirements or complexity of this campaign, generating posts from creators may take longer.
-
5
Our team watches every video and makes sure it follows your directions
- Creators who don't follow your directions don't get paid
- After booking, you'll get a live dashboard to monitor your campaign
- Your campaign goes live right after checkout, and the first creator posts usually land the same day
Learn more: Pricing · How it works · Compare Sound.me · YouTube Shorts · Instagram Reels · For brands · Case studies · All questions
Dashboard
Campaign performance live report
Example report from a real campaign · stats update every hour
All videos
SOUND creator videosAll videos
Audience reach
Views by country

110M
New
Or just ask ChatGPT
Connect ChatGPT, Claude or Cursor to your Sound.me account. Get your campaign totals by asking, and launch the next campaign the same way.
Connect your assistantWorks with ChatGPT, Claude and Cursor
- How is my campaign doing so far?
- Launch a $250 campaign for this sound in the United States.
- Which of my campaigns got the most views?
Have questions?
During your campaign, our team is here for you. Reach out to us via email at promote@sound.me
FAQ
When will my campaign start?
Right after you pay at secure checkout: our team checks your sound, the campaign goes live and the first creator posts usually land the same day. You'll get an email notification and access to a dashboard to track its performance.
Can I use Sound.me from ChatGPT or Claude?
Yes. Sound.me has an MCP server, so you can connect ChatGPT, Claude, Cursor and other AI assistants at sound.me/mcp and sign in with your Sound.me account. Then ask for an estimate or for your campaign results in plain words. It can also launch campaigns for you if you allow it, within spending limits you set.
What's the campaign duration?
You choose the run time at checkout: 72 hours, 7 days or 14 days.
How does targeting work?
Target by age, gender, language, creator size (from 100 followers to over 50 million) and location: worldwide, a country or a region. Add up to 3 creators whose style you like and we find more just like them.
Are the creators real people?
Yes. Every creator is a real TikTok, Instagram or YouTube account, and our team watches every video to make sure it follows your directions before it's approved.
Do you guarantee views/engagements?
As we work with real creators, we cannot guarantee a minimum number of views per campaign. Engagement levels vary based on your prompt, assets, and the product itself.
Do you guarantee sales or streams?
We don't guarantee sales, streams, or specific conversions from the campaign. Success depends on the audience's interest in the promoted product.
What if a creator does not follow my prompt?
If they don't, our quality control team rejects the video and the creator doesn't get paid. That part of your budget goes back into your campaign for other creators.
Can I select and approve creators myself?
You can launch a campaign yourself in minutes. Our team matches and approves creators for you; on TikTok campaigns of $100 or more you can also approve creators yourself.
Can I reach out to creators directly?
Currently, direct contact with creators is not permitted through our platform.
How long do posts stay up?
Creators keep their posts up for at least 60 days. If a post is removed earlier, contact us for a replacement.
What promotions are not allowed?
We prohibit promo involving money exchange, cryptocurrencies, ICOs, NFTs, adult content, services similar to Sound.me, or "get rich quick" schemes. Each submission is reviewed for compliance.
What if my sound isn't approved?
You'll receive a full refund within seven business days.
Which countries and regions can I target?
Worldwide, one of 24 countries one by one (including the United States, Canada, the United Kingdom, Brazil, Mexico, Japan and Australia), or a region: Europe, Latin America, Asia, Africa, Australia and New Zealand, or the rest of the world. Germany, France, Spain, Italy and the Netherlands are targeted through the Europe region. You can also target by age, gender, language and creator size.
I still have questions.
Please email promote@sound.me to reach support












