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Go viral with your song

Over 3 million creators on TikTok, Instagram and YouTube Shorts, in 61 countries.

Apply for daily campaigns,
create videos, and get paid.

countries
Join 3M+ registered creators
on Sound.me

Here is how it works

Inbox

Paid campaigns
land in your inbox
every day

Brief

Read the brief,
hear the sound,
apply in one tap

Post

Post your video,
we handle
the rest

Cash out

Earn per video,
cash out from
just $5

Downloadthe app

Get the
Sound.me app

Daily paid campaigns on TikTok,
Instagram and YouTube Shorts.

★★★★★ 4.5 · 1.4K ratings

Download on theApp Store Get it onGoogle Play

For artists, labels & brands

Launch a
campaign
in minutes

First creator posts land the same day.

Launch campaign Log in How it works

How it works

Four steps on one page. You pay at secure checkout, then creators start posting.

  1. 1Set up your campaign
    • Add your TikTok, YouTube or Instagram link
    • Choose your budget and run time
    Budget$250$1,000$1,500CustomRun time72 hours7 days14 days
    1

    Paste your link, pick a budget and run time

    Add a TikTok, YouTube or Instagram link and we’ll automatically pull in the sound. Then choose your budget and how long you want the campaign to run.

    First campaign? Start for just $100.

  2. 2Show us creators you like
    • Add up to 3 creators whose style you like
    • We’ll find similar creators for you
    • Refine by age, gender, language, size and location
    @creator one@creator two@creator threeAgeGenderLanguageSizeLocation
    2

    Show us who you like, we’ll find more like them

    Choose up to 3 creators as inspiration. We’ll use them to find similar creators that match your targeting.

    Target age, gender, language, creator size and location — from 100 followers to over 50 million.

  3. 3Choose your creative direction
    • Pick a popular style or create your own brief
    • Add hashtags, on-screen text or a reference video
    • Give creators more freedom to fill your campaign faster
    Lip syncDanceTransitionText on screenCreative freedomYour own brief
    3

    Lip sync. Dance. Transitions. Or make it your own.

    Choose from the most popular content styles or create your own brief. Add hashtags, on-screen text or a reference video to guide creators.

    We review every video to make sure creators follow your brief before they’re paid.

  4. 4Secure checkout
    • See estimated videos and views before you pay
    • Pay by card at secure checkout
    • Goes live right after — first posts usually the same day
    Est. videos ~38Est. views ~211K✓ Live
    4

    Check the estimate, pay and go live.

    See how many videos and views your campaign is estimated to generate before you pay. Check out securely by card, and your campaign goes live right away — with first posts usually the same day.

1

Set up your campaign

Paste a TikTok, YouTube or Instagram link and we’ll pull in the sound. Choose your budget and how long you want your campaign to run.

  • TikTok, YouTube or Instagram link
  • Budgets from $250
  • 72 hours, 7 days or 14 days
2

Show us creators you like

Add up to 3 creators whose style you like. We’ll find similar creators and let you refine by age, gender, language, community, creator size and location.

  • Up to 3 creators you like
  • Age, gender, language and community
  • Creator size and location
3

Choose your creative direction

Pick a popular content style or create your own brief. Add hashtags, text on screen, filters or a reference video to guide creators.

  • Lip sync, dance and transitions
  • Text on screen, filters or CapCut
  • Creative freedom or your own brief
4

Secure checkout

See your estimated videos and views before you pay. Check out securely by card through Stripe, and your campaign goes live right away — with first posts usually the same day.

  • Estimated videos and views up front
  • Secure card payment through Stripe
  • First posts usually the same day
Launch campaign

What will I get?

Pick a budget. See what it buys.

Every number is the average of real, completed Sound.me campaigns since January 2026.

Projected for a worldwide, 7-day campaign (the average of real completed Sound.me TikTok campaigns): $250 → about 211K views from about 38 creator videos · $500 (your own amount) → about 332K views from about 75 videos · $1,000 → about 524K views from about 151 videos · $1,500 → about 685K views from about 226 videos.

Where
How fast
Platform
Creator size
Creator directions
You can change these at checkout too.

Worldwide · 7 days

Real $1,000 campaigns

Projected524Kviews
Best standout—views
Projected
0
  • 151videos
  • —creators
  • $1.91per 1,000 views

We always aim to overdeliver. Your projection is based on the average results of real $1,000 campaigns like yours. Our goal is to beat that projection.

Standout 1 of 3
1 / 3
    Anonymised: no artists, songs, brands or creators.

    What happens to your $1,000

      Buy this $1,000 campaign→

      Opens secure checkout. You pay upfront by card; the campaign goes live right after and creators start posting. See pricing

      Sound.me by the numbers

      • 181B+organic views
      • 3M+registered creators
      • 61countries
      • 90M+videos
      • 3platforms: TikTok, Instagram Reels, YouTube Shorts
      • 20K+advertisers
      • 4.5★App Store rating (~1,400 ratings)

      See all the numbers

      We are in
      the press

      • Billboard
      • Forbes Mexico
      • Esquire Middle East
      • EARMILK
      • Magnetic Magazine
      • The Hype Magazine
      • Hood Critic Magazine

      Blog

      Guides, real rates and playbooks for artists, labels and creators.

      How to Get Paid Brand Deals as a Micro-Influencer (Without an Agent)How to Get Paid Brand Deals as a Micro-Influencer (Without an Agent)The micro-influencer playbook for landing paid deals without an agent, and the income to run alongside. Ways to Earn Money Posting Instagram Reels in 2026Ways to Earn Money Posting Instagram Reels in 2026Instagram's bonuses are invite-only. Here are the five ways creators actually earn from Reels. How to Make Money From Music Promotion as a Content CreatorHow to Make Money From Music Promotion as a Content CreatorHow creators earn from music promotion, what it pays, and how to make it a steady income line. I Have 10k TikTok Followers — How Do I Monetize?I Have 10k TikTok Followers — How Do I Monetize?Creator Rewards, sponsored sounds, brand deals, affiliate, LIVE — what each actually pays at 10k. How TikTok Creators Get Paid to Use Specific Sounds: Real Rates by Follower Size and CountryHow TikTok Creators Get Paid to Use Specific Sounds: Real Rates by Follower Size and CountryReal sponsored-sound payouts by follower size and country: $1.81 under 1k to $113.67 at 1M+. The Cheapest Ways to Get Creators Making Videos With Your Song, RankedThe Cheapest Ways to Get Creators Making Videos With Your Song, RankedFive routes ranked by cost per video, from free outreach to about 38 videos for $250 on a creator campaign.

      More articles

      All articles

      Questions, answered

      What is Sound.me?

      Sound.me is a two-sided creator marketplace: artists, record labels and brands pay creators to make short videos with their sound or product on TikTok, Instagram Reels and YouTube Shorts, and creators use the Sound.me app to apply to daily paid campaigns and cash out via PayPal. It has 3M+ registered creators in 61 countries, who have made 90M+ videos with 181B+ organic views for 20K+ advertisers.

      How many creators does Sound.me have?

      Sound.me has over 3 million registered creators across 61 countries, who have made more than 90 million videos.

      How is Sound.me rated?

      Sound.me holds a 4.5-star App Store rating from about 1,400 ratings and has appeared in Billboard, Forbes México and Esquire Middle East. Creators are paid via PayPal with a $5 minimum withdrawal.

      How does Sound.me make money for creators?

      Creators apply to daily paid campaigns, make a short video using the sponsored sound or product, and earn from the views their approved video gets in its first 72 hours. Payouts are via PayPal with a $5 minimum.

      How much does a Sound.me campaign cost?

      You set the budget: $250, $1,000 or $1,500, or your own amount, and $100 for your first campaign during the flash sale (48 hours after sign-up). Pick a run time of 72 hours, 7 days or 14 days and pay by card at secure checkout; there is no subscription. The campaign goes live right after and the first creator posts usually land the same day.

      Who is Sound.me for?

      Independent musicians, record labels and consumer brands who want authentic creator videos on TikTok, Instagram and YouTube Shorts — and content creators who want to earn money making short-form videos.

      How does Sound.me make sure creators follow my directions?

      Our team watches every video and makes sure creators follow your directions. If they don't, they don't get paid, and that part of your budget goes back into your campaign for other creators.

      All questions · How it works · Pricing