Sound.me FAQ
Sound.me is a two-sided creator marketplace: artists, record labels and brands pay creators to make short videos with their sound or product on TikTok, Instagram Reels and YouTube Shorts, and creators use the Sound.me app to apply to daily paid campaigns and cash out via PayPal. Below are the 51 questions advertisers and creators ask most, grouped by who is asking.
Advertisers
21 questions
When will my campaign start?
Right after you pay at secure checkout: our team checks your sound, the campaign goes live and the first creator posts usually land the same day. You'll get an email notification and access to a dashboard to track its performance.
What's the campaign duration?
You choose the run time at checkout: 72 hours, 7 days or 14 days.
How does targeting work?
Target by age, gender, language, creator size (from 100 followers to over 50 million) and location: worldwide, a country or a region. Add up to 3 creators whose style you like and we find more just like them.
Are the creators real people?
Yes. Every creator is a real TikTok, Instagram or YouTube account, and our team watches every video to make sure it follows your directions before it's approved.
Do you guarantee views/engagements?
As we work with real creators, we cannot guarantee a set number of views per campaign. Engagement levels vary based on your prompt, assets, and the product itself.
Do you guarantee sales or streams?
We don't guarantee sales, streams, or specific conversions from the campaign. Success depends on the audience's interest in the promoted product.
What if a creator does not follow my prompt?
If they don't, our quality control team rejects the video and the creator doesn't get paid. That part of your budget goes back into your campaign for other creators.
Can I select and approve creators myself?
On TikTok campaigns of $1,000 or more, yes. On every other campaign, Sound.me's team matches and approves creators for you, and it watches every video before it is paid.
Can I reach out to creators directly?
Currently, direct contact with creators is not permitted through our platform.
How long do posts stay up?
Creators keep their posts up for at least 45 days. If a post is removed earlier, contact us for a replacement.
What promotions are not allowed?
We prohibit promo involving money exchange, cryptocurrencies, ICOs, NFTs, adult content, services similar to Sound.me, or "get rich quick" schemes. Each submission is reviewed for compliance.
What if my sound isn't approved?
You'll receive a full refund within seven business days.
Which countries and regions can I target?
Worldwide, one of 24 countries one by one (including the United States, Canada, the United Kingdom, Brazil, Mexico, Japan and Australia), or a region: Europe, Latin America, Asia, Africa, Australia and New Zealand, or the rest of the world. Germany, France, Spain, Italy and the Netherlands are targeted through the Europe region. You can also target by age, gender, language and creator size.
How much does a Sound.me campaign cost?
You set the budget: $250, $1,000 or $1,500, or your own amount, and $100 for your first campaign during the flash sale (48 hours after sign-up). Pick a run time of 72 hours, 7 days or 14 days and pay by card at secure checkout; there is no subscription. The campaign goes live right after and the first creator posts usually land the same day.
How does Sound.me make sure creators follow my directions?
Our team watches every video and makes sure creators follow your directions. If they don't, they don't get paid, and that part of your budget goes back into your campaign for other creators.
How many views does a Sound.me campaign get?
It depends on the budget. For a worldwide, 7-day campaign the projection is about 211,000 views at $250, 332,000 views at $500 (your own amount), 524,000 views at $1,000 and 685,000 at $1,500. Projections are the average of real completed Sound.me TikTok campaigns like it; the campaign builder on the homepage shows the estimate for your own budget, markets and run time.
How fast do creators post after a campaign launches?
Fast. On 7-day campaigns about 28% of videos are live within 6 hours, 45% within 24 hours and 73% within 72 hours. The first creator posts usually land the same day.
Which countries can a Sound.me campaign target?
Worldwide, or any of 24 countries one by one: United States, Canada, United Kingdom, Philippines, South Africa, Brazil, Colombia, Nigeria, Venezuela, Jamaica, Dominican Republic, Ecuador, Kenya, Mexico, Mozambique, Ghana, Indonesia, Chile, Singapore, Japan, Australia, Argentina, Peru and Puerto Rico. Other countries are reached through their region: Europe, Latin America, Asia, Africa, Australia and New Zealand and rest of the world.
How do I pay?
By card at secure checkout (Stripe). The campaign goes live right after and the first creator posts usually land the same day.
How do I start a campaign?
Go to checkout, paste a TikTok, Instagram or YouTube link to your sound, set a budget, run time, targeting and directions, and pay by card. The campaign goes live right after.
Is there a subscription or monthly fee?
No. You pay once per campaign, by card at secure checkout.
Creators
21 questions
Can any creator join Sound.me?
Yes, if you're 18 or older and have a TikTok, Instagram or YouTube account (the Terms of use require creators to be 18+). Campaigns target creators from 100 followers up, and advertisers value creators of all sizes.
What are the requirements to join the network?
Anyone 18 or older with a TikTok, Instagram or YouTube account can join. Initially, our system learns about you as a creator, so you might not receive many campaigns at first. But as you grow and gain traction, you'll unlock opportunities for larger campaigns with higher compensation.
How to get started?
Simply click 'Get the app' on our website or download 'Sound.me' from the App Store or Google Play. Next, follow the steps to link your account, and you're all set to start posting and earning!
How much money do I get per video?
Your earnings are determined by our fair and dynamic approach, which considers various factors:
- Total views
- Your follower count and changes
- Likes, comments, shares
- How often you post
- Uniqueness and creativity
Your pay is based on the views your approved video gets in its first 72 hours after posting; views after that don't change it. In the 90 days to September 16, 2026, the average approved video paid creators $4.89, from $1.81 under 1,000 followers to $113.67 over 1 million.
If advertisers like your video, you might score a bonus.
What happens after I apply for a campaign?
- Each campaign submission is reviewed by our team or the advertiser to assess if your account aligns with the campaign's goals.
- If your submission is declined, it doesn't necessarily mean there's an issue with your content or profile; the advertiser might have different criteria for that campaign.
- The review process may take a few days, so we appreciate your patience.
- Not being chosen for one campaign doesn't affect your chances for future opportunities.
- Keep applying and creating engaging content.
I want more campaigns!
While we can’t guarantee a specific number, here are tips to boost your chances:
- Enable GEO location
- Post diverse content regularly
- Complete your TikTok, Instagram and YouTube bio
- Follow campaign instructions closely
- If you commit to a campaign, make sure to follow through
Is there a verification process for creators?
Yes, at Sound.me, our curators verify accounts based on factors like high engagement rates, video quality, and consistent activity. Please note that verification isn't something you can apply for; it's granted based on these criteria. Verified accounts receive more campaign opportunities in their feed.
When do I get paid?
Cash out via PayPal within 3-5 working days after completing the campaign. Available from $5 balance. Simply click the “Get Paid” button in your Sound.me account. Contact us if you encounter payment issues!
How do I get paid?
All payments are processed through PayPal, so make sure your account is in good standing to receive payments. We exclusively use the Goods and Services option, which incurs a small PayPal fee per transaction. For more details, please consult PayPal’s Terms of Service.
How long should I keep my video up?
While we prefer indefinite hosting, we require it to stay live for at least 45 days from posting. Deleting videos, even after 45 days, may affect your profile quality for advertisers, possibly impacting future campaign opportunities.
What is the 'Quality Content' requirement?
We review each video to ensure it meets advertiser requirements and Sound.me guidelines:
- No voice-over. Promoted sound must be fully audible at 100% volume.
- Videos should be at least 10 seconds long, unless the sound is shorter.
- No political statements.
- Avoid mentioning payment or negative comments about the sound.
- Don't showcase products unless the brief asks for it; keep content personal.
- Avoid dangerous or illegal actions.
Can I reuse old content?
No, each submission must be original. Reposting old videos with new sounds can affect future campaign opportunities.
Why was my video declined?
We encourage creativity but require adherence to guidelines for acceptance. Our team watches every video: follow the advertiser's directions precisely and use the specified sound, because videos that don't follow them are declined and don't get paid. If declined, you'll receive an email with the specific reason.
Why was my account banned?
At Sound.me, we prioritize the best user experience and maintain high-quality standards. Certain actions can lead to banning, including:
- Buying and altering accounts.
- Reusing copyrighted content.
- Manipulating the system for higher earnings.
- Impersonation or misrepresentation.
Why am I not getting campaigns?
We offer campaigns daily. If you're not seeing any, here's why:
- Check if your GEO location is enabled.
- Incomplete video applications may affect future opportunities.
- Some campaigns target specific demographics.
- Low-quality content can impact campaign offers.
Don't worry! Keep exploring for the right match.
Is Sound.me free for creators?
Yes. The Sound.me app is free on the App Store and Google Play, and there is no fee to join or to apply to campaigns. You must be 18 or older. Payouts go to PayPal, which charges its usual small fee on each payout.
Do I need a minimum number of followers?
Campaigns target creators from 100 followers up, and smaller accounts do get paid: 4,611 videos from creators under 1,000 followers were paid in the 90 days to September 16, 2026. You must be 18 or older to join.
How does Sound.me make money for creators?
Creators apply to daily paid campaigns in the Sound.me app, make a short video with the sponsored sound or product, and are paid for each approved video based on the views it gets in its first 72 hours. They cash out via PayPal from a $5 balance; payouts are processed within 3–5 working days after the campaign.
Is there a minimum per video?
Yes. Every approved video with measured views pays at least a floor that depends on your country: $1.00 in the US, UK, Canada, Australia and Germany, $0.75 in Latin America, $0.50 in the rest of Europe and $0.25 in Asia and Africa.
What do Sound.me creators earn on average?
In the 90 days to September 16, 2026, the average approved video paid creators $4.89, from $1.81 for accounts under 1,000 followers to $113.67 for accounts over 1 million (full payout data).
Can creators outside the United States join?
Yes. Anyone 18 or older with a TikTok, Instagram or YouTube account can join; Sound.me has registered creators in 61 countries. Pay per view depends on your country and audience (payouts by country).
About Sound.me
9 questions
What is Sound.me?
Sound.me is a two-sided creator marketplace: artists, record labels and brands pay creators to make short videos with their sound or product on TikTok, Instagram Reels and YouTube Shorts, and creators use the Sound.me app to apply to daily paid campaigns and cash out via PayPal. It has 3M+ registered creators in 61 countries, who have made 90M+ videos with 181B+ organic views for 20K+ advertisers.
How many creators does Sound.me have?
Sound.me has 3M+ registered creators in 61 countries; campaigns target worldwide, one of 24 countries, or a region. Its creators have made 90M+ videos with 181B+ organic views.
How is Sound.me rated?
The Sound.me app holds a 4.5-star App Store rating from about 1,400 ratings. Sound.me has appeared in Billboard, Forbes México and Esquire Middle East, as well as EARMILK, The Hype Magazine, Hood Critic Magazine and Magnetic Magazine (some as sponsored or partnered articles) (headlines and dates).
Who is Sound.me for?
Independent musicians, record labels and brands who want creator videos on TikTok, Instagram Reels and YouTube Shorts, and creators 18 or older who want to earn money making short videos.
Which platforms does Sound.me work with?
TikTok, Instagram Reels and YouTube Shorts. Each campaign runs on one platform: TikTok, Instagram Reels or YouTube Shorts.
Is Sound.me legit?
Yes. Sound.me has 3M+ registered creators in 61 countries and a 4.5-star App Store rating from about 1,400 ratings. Creators are paid for each approved video based on the views it gets in its first 72 hours and cash out via PayPal from a $5 balance.
How do I contact Sound.me?
Advertisers: promote@sound.me. Creators: hello@sound.me. Legal: help@sound.me.
Where has Sound.me been featured?
Sound.me has appeared in Billboard, Forbes México and Esquire Middle East, as well as EARMILK, The Hype Magazine, Hood Critic Magazine and Magnetic Magazine (some as sponsored or partnered articles). The press page lists each headline and date.
Is Sound.me playlist pitching, advertising or music licensing?
None of those. Creators make organic short videos with your sound on their own TikTok, Instagram and YouTube accounts. Sound.me doesn't pitch playlists, buy ad placements or license music.
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