Budgets and run times
Pick a budget and a run time at checkout. The campaign goes live right after you pay and the first creator posts usually land the same day.
| Option | What it is |
|---|---|
| $250 | A first campaign or a single-market test. |
| $1,000 | More creators and views; on TikTok you can also approve creators yourself. |
| $1,500 | The largest preset budget, for a bigger release push. |
| Your own amount | Any budget you choose at checkout, for example $500. |
| $100 flash sale | Your first campaign, in the 48 hours after sign-up. |
| Run time | How it behaves |
|---|---|
| 72 hours | Fastest: about 40% fewer views and creators than 7 days (measured on TikTok campaigns). |
| 7 days | Standard: the most common run. |
| 14 days | More time for creators to join; views similar to 7 days. |
What each budget is projected to deliver
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
All creator sizes. Projections are measured on TikTok campaigns (worldwide, 7 days; average of real completed Sound.me campaigns created since January 1, 2026), the same projection as the campaign builder on the homepage. They are estimates, not guarantees. See all the numbers.
What's included in every campaign
- TargetingPick creators by age, gender, language, creator size (from 100 followers to over 50 million) and location (worldwide, one of 24 countries, or a region).
- Example creatorsAdd up to 3 creators whose style you like and Sound.me finds more like them.
- DirectionsChoose creative freedom, lip sync, dance, transition, text on screen or your own brief.
- Creator approvalSound.me's team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself.
- Every video watchedOur team watches every video. Creators who don't follow your directions don't get paid; that budget goes back into your campaign.
- Live dashboardViews, likes, comments, shares, a country breakdown and every creator post, updated every hour.
- Posts stay upCreators keep their posts up for at least 45 days. If one comes down earlier, contact us for a replacement.
- One platform per campaignEach campaign runs on one platform: TikTok, Instagram Reels or YouTube Shorts. You pick it when you set up the campaign; run another campaign for another platform.
What changes your results
- Budget. More budget, more creators and more views (see the table above).
- Run time. 72 hours is fastest but reaches about 40% fewer views and creators than 7 days on TikTok campaigns.
- Directions. Creative freedom is the most popular brief and fills fastest. A dance or a detailed custom brief can take creators longer to post.
- Creator size. "Volume" gets more creators and wider reach; "Larger creators" gets bigger audiences per video.
- Location. Go worldwide, pick one of 24 countries, or a region; the campaign builder shows the estimate for your own markets.
- Platform. The projections are measured on TikTok campaigns; Instagram Reels and YouTube Shorts results may differ.
- The sound. Creators and viewers respond to the song or product itself.
No guarantees, and when you get money back
Sound.me works with real creators, so it doesn't guarantee a set number of views, streams, sales or conversions. The projections above are averages of past campaigns, not promises.
If your sound isn't approved, you get a full refund within seven business days. If a creator doesn't follow your directions, the video is rejected, the creator isn't paid, and that part of your budget goes back into your campaign for other creators.