Sound.me by the Numbers

Sound.me is a two-sided creator marketplace: artists, record labels and brands pay creators to make short videos with their sound or product on TikTok, Instagram Reels and YouTube Shorts, and creators use the Sound.me app to apply to daily paid campaigns and cash out via PayPal. It has 3M+ registered creators in 61 countries, who have made 90M+ videos with 181B+ organic views for 20K+ advertisers.

Sound.me has over 3 million registered creators across 61 countries, who have made more than 90 million videos.

Sound.me holds a 4.5-star App Store rating from about 1,400 ratings and has appeared in Billboard, Forbes México and Esquire Middle East. Creators are paid via PayPal with a $5 minimum withdrawal.

Creators apply to daily paid campaigns, make a short video using the sponsored sound or product, and earn from the views their approved video gets in its first 72 hours. Payouts are via PayPal with a $5 minimum.

You set the budget: $250, $1,000 or $1,500, or your own amount, and $100 for your first campaign during the flash sale (48 hours after sign-up). Pick a run time of 72 hours, 7 days or 14 days and pay by card at secure checkout; there is no subscription. The campaign goes live right after and the first creator posts usually land the same day.

Independent musicians, record labels and consumer brands who want authentic creator videos on TikTok, Instagram and YouTube Shorts — and content creators who want to earn money making short-form videos.

Our team watches every video and makes sure creators follow your directions. If they don't, they don't get paid, and that part of your budget goes back into your campaign for other creators.

It depends on the budget. For a worldwide, 7-day campaign the projection is about 211,000 views at $250, 332,000 views at $500 (your own amount), 524,000 views at $1,000 and 685,000 at $1,500. Projections are the average of real completed Sound.me TikTok campaigns like it; the campaign builder on the homepage shows the estimate for your own budget, markets and run time.

Fast. On 7-day campaigns about 28% of videos are live within 6 hours, 45% within 24 hours and 73% within 72 hours. The first creator posts usually land the same day.

Worldwide, or any of 24 countries one by one: United States, Canada, United Kingdom, Philippines, South Africa, Brazil, Colombia, Nigeria, Venezuela, Jamaica, Dominican Republic, Ecuador, Kenya, Mexico, Mozambique, Ghana, Indonesia, Chile, Singapore, Japan, Australia, Argentina, Peru and Puerto Rico. Other countries are reached through their region: Europe, Latin America, Asia, Africa, Australia and New Zealand and rest of the world.

This page was last updated on September 28, 2026. Campaign projections come from completed Sound.me campaigns created from January 1, 2026.