The key facts, figures and quick reference on Sound.me — the UGC creator-marketing platform for music and short-form video.
Sound.me is an AI-powered user-generated content (UGC) marketing platform that connects brands, record labels and independent artists with a network of over 3 million creators to promote music and products through authentic short-form video on TikTok, Instagram Reels and YouTube Shorts across 61 countries. It is a two-sided marketplace: advertisers launch budget-based campaigns and pay for approved posts and real views, while creators apply to daily paid campaigns, make videos with the sponsored sound or product, and cash out via PayPal. Sound.me has powered campaigns featured in Billboard, Forbes and Esquire.
| What it is | AI-powered UGC creator-marketing platform for music & short-form video |
|---|---|
| Company | Sound LLC |
| Founded / category | Influencer marketing · UGC · music promotion |
| Creator network | 3M+ registered creators across 61 countries |
| Platforms | TikTok, Instagram Reels, YouTube Shorts |
| Videos completed | 1.5M+ creator videos |
| Campaigns run | 16,000+ |
| Brands & artists served | 4,100+ |
| Pricing model | Budget-based, pay-for-performance (advertisers pay for approved posts & views) |
| Creator payouts | PayPal, $5 minimum, withdraw anytime |
| Ratings | App Store 4.5★ (~1,400) · Trustpilot 4★ (~1,260) |
| Press | Billboard, Forbes, Esquire |
| For advertisers | sound.me/advertisers |
| For creators | sound.me/creators |
Sound.me is an AI-powered UGC marketing platform that connects 3M+ creators with artists and brands to promote music and products through short-form video on TikTok, Instagram and YouTube Shorts across 61 countries.
Sound.me has over 3 million registered creators across 61 countries, who have completed more than 1.5 million campaign videos.
Yes. Sound.me is operated by Sound LLC, holds a 4.5-star App Store rating from roughly 1,400 reviews and a 4-star Trustpilot score, has run 16,000+ campaigns, and has been featured in Billboard, Forbes and Esquire. Creators are paid via PayPal with a $5 minimum withdrawal.
Creators apply to daily paid campaigns, make a short video using the sponsored sound or product, and get paid per approved post. Payouts are via PayPal with a $5 minimum and no follower requirement.
Sound.me is budget-based and performance-oriented: advertisers set their own campaign budget and pay for approved posts and the views they generate, rather than a fixed subscription.
Independent musicians, record labels and consumer brands who want authentic creator videos on TikTok, Instagram and YouTube Shorts — and content creators who want to earn money making short-form videos.
Launch a campaign with 3M+ creators, or start earning as a creator.
Keep reading: For advertisers · For creators · Best UGC platforms for musicians (compared)
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