Launch campaign
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3M+ creators hyping your

Launch campaignSee results

The creator
high score

  • 79M+Organic views
  • 1.2B+Follower reach
  • 15,500+Creator videos

These numbers are from Sound.me campaigns only, not every video about these games and apps.

Made for the feed

Emote dancesLike Fortnite · 10.5M views
First reactionsLike VURT · 431K views
On camera to the game’s songLike Final Fantasy XVI · 9.5M views
Mobile game challengesPhone in hand, one score to beat
Gameplay highlightsLike Assassin’s Creed Mirage · 279K views
Stream clipsThe best 10 seconds of a stream
App demosLike Tavus · 423K views
Setup toursThe desk, the gear, the game

How to start

  1. 1

    Pick where your players scroll: TikTok, Instagram Reels or YouTube Shorts. Then your budget and how long it runs.

    • 72 hours for a trailer drop or launch day
    • 7 or 14 days for a countdown to launch or a big update
  2. 2

    Target the countries where your game is out

    • Worldwide, one of 24 countries or a region
    • Pick the creators’ age and gender to match your players
  3. 3

    Paste your game trailer, or your app video and its download link

    Your trailer or video becomes the sound every creator posts with. For an app, put the App Store or Google Play link in the description so creators can download it and show it on camera. Then choose how they film it. Questions? Email us at promote@sound.me.

    Creative freedom
    Gameplay, first reactions or their own take. The most creators can join, so it fills fastest.
    Dance
    An emote or a move from the game, danced to the song. Our Fortnite emote campaigns reached 10.5M views.
    Text on screen
    A line every player knows, like the rage moment or the question they always get asked.
    Filters or CapCut
    One filter or template for everyone, like a high-score challenge.
    App walkthroughs
    What your app does in a few taps, from the first screen to the result.
    First reactions
    Honest takes on camera the first time creators try your app.
    Green screen
    Your app or site behind them while they show how it works.
    “Hack” videos
    The one thing your app does better, shared like a tip their followers need.
  4. 4

    Our team watches every video and makes sure it follows your directions

    • Creators who don't follow your directions don't get paid
    • After booking, you'll get a live dashboard to monitor your campaign
    • Your campaign goes live right after checkout, and the first creator posts usually land the same day

    Get started

Learn more: Pricing · How it works · All case studies · For brands · All questions

Plan it around every drop

  1. 72 hours

    Trailer drop

    Creators react on camera the day your trailer lands, while everyone’s talking about it.

  2. 7 or 14 days

    Countdown to launch

    Gameplay clips and challenges with “wishlist now” or “pre-register” on screen.

  3. 72 hours

    Launch day

    First plays and honest reactions the day it’s out, with where to get it on screen.

  4. 7 or 14 days

    Updates and events

    A new map, skin, emote or battle pass, shown off by creators who play.

  5. Any time

    The game’s song

    A theme song or collab track reaches music creators too.

Play it. React to it. Dance it.

Gameplay clips, first reactions, high-score challenges and emote dances, set to your trailer or the game’s song. Paste the TikTok or YouTube link and you’re live. Questions? Email us at promote@sound.me.

Launch campaign

Dashboard

Campaign performance live report

Example report from a real campaign · stats update every hour

Total Campaign Views26.7M
Creators Participating19,517
Creator Follower Reach73.9M
Total Likes1.6M
Total Comments49.2K
Total Shares55.2K

All videos

SOUND creator videosAll videos

Launching a game or app?

For a release across several platforms or countries, email us at promote@sound.me

FAQ

How much does it cost to promote a game or app?

Budgets start at $250, with $100 for a first campaign in the 48 hours after sign-up. You choose the budget and how long it runs, and creators are paid from the views their approved videos get.

Do I need a sound to promote my game or app?

For a game, paste the link to your trailer on TikTok or YouTube and checkout turns it into the campaign sound. For an app with no sound, email promote@sound.me and the team sets up a campaign where creators show the app on camera.

Can creators play my game on camera?

Yes. Gameplay highlights, playthroughs and reactions work well: give creators the trailer’s sound and one format to follow. Sound.me doesn’t license footage, so share only clips and assets you have the rights to.

Can creators show my app?

Yes. Walkthroughs, reactions and “hack” videos work best. Tell creators the one thing your app does, put the download link in the brief and keep the format simple.

Can I reach gaming creators?

Yes. Campaigns have run with gaming creators only, and you can target by country, age, gender, language and creator size.

Is this the same as TikTok ads?

No. Creators post on their own accounts to their own audiences. Sound.me campaigns are organic creator posts, not ad placements.