TikTok music promotion on Sound.me means paying real creators to make short videos with your song: you paste a link to your sound, pick a budget ($250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale) and a run time of 72 hours, 7 days or 14 days, and 3M+ registered creators in 61 countries can apply. First creator posts usually land the same day, and Sound.me’s team watches every video.
45%of videos live within 24 hours (7-day campaigns)
How it works
Paste your sound & pick directionsAdd a TikTok, Instagram or YouTube link to your sound, then choose creative freedom, lip sync, dance, transition, text on screen or your own brief.
Set budget, run time and targeting$250, $1,000, $1,500 or your own amount; 72 hours, 7 or 14 days; age, gender, language, creator size and location (worldwide, one of 24 countries or a region), plus up to 3 example creators.
Creators post, the team checks every videoPay by card at secure checkout and the campaign goes live. Creators who don’t follow your directions don’t get paid, and that budget goes back to the campaign.
Why artists and labels choose Sound.me
Music-first marketplaceCreators come to Sound.me to make videos with sponsored sounds from artists, labels and brands.
Scale outreach can’t touch3M+ registered creators in 61 countries; campaigns target worldwide, one of 24 countries, or a region. Manual DMs and spreadsheets top out at dozens.
Paid on real viewsCreators are paid for each approved video based on the views it gets in its first 72 hours. No retainers.
Proof, not promises90M+ videos with 181B+ organic views for 20K+ advertisers; appeared in Billboard, Forbes México and Esquire Middle East.
FAQ
How does TikTok music promotion work on Sound.me?
You paste a TikTok, Instagram or YouTube link to your sound, pick directions, a budget, a run time and targeting, and pay by card at secure checkout. The campaign goes live right after, creators apply, and the first posts usually land the same day. Sound.me’s team watches every video; creators who don’t follow your directions don’t get paid.
Do I get to choose which creators make videos?
Sound.me’s team matches and approves creators based on your targeting and up to 3 example creators you add. On TikTok campaigns of $1,000 or more you can also approve creators yourself.
Which platforms and countries can I target?
TikTok, Instagram Reels or YouTube Shorts; each campaign runs on one platform. Sound.me has 3M+ registered creators in 61 countries, and a campaign can target worldwide, one of 24 countries, or a region.
How much does a campaign cost?
Budgets are $250, $1,000, $1,500 or your own amount, with $100 for a first campaign during the flash sale in the 48 hours after sign-up. A $1,000 worldwide, 7-day campaign is projected at about 524,000 views from about 151 creator videos (measured on TikTok campaigns: the average of real completed Sound.me campaigns created since January 1, 2026).
How fast do videos go live?
Campaigns go live right after checkout and the first creator posts usually land the same day. On 7-day campaigns, 28% of videos are live within 6 hours, 45% within 24 hours and 73% within 72 hours.
How do I know the views are real?
Every video is posted by a real creator on their own TikTok, Instagram or YouTube account, and Sound.me’s team watches every video before it counts. Creators are paid for each approved video based on the views it gets in its first 72 hours, and your campaign report shows views and engagement for every video. Sound.me doesn’t guarantee a number of views.
Ready to put your song in front of 3M+ creators?
Campaigns go live right after checkout, and the first creator posts usually land the same day.
