TikTok Music Promotion With 3M+ Real Creators

You paste a TikTok, Instagram or YouTube link to your sound, pick directions, a budget, a run time and targeting, and pay by card at secure checkout. Our team then checks your sound, the campaign goes live, creators apply, and the first posts usually land the same day. Sound.me’s team watches every video; creators who don’t follow your directions don’t get paid.

Sound.me’s team matches and approves creators based on your targeting and up to 3 example creators you add. On TikTok campaigns of $100 or more you can also approve creators yourself.

TikTok, Instagram Reels or YouTube Shorts; each campaign runs on one platform. Sound.me has 3M+ registered creators in 61 countries, and a campaign can target worldwide, one of 24 countries, or a region.

Budgets are $250, $1,000, $1,500 or your own amount, with $100 for a first campaign during the flash sale in the 48 hours after sign-up. A $1,000 worldwide, 7-day campaign is projected at about 524,000 views from about 151 creator videos (measured on TikTok campaigns: the average of real completed Sound.me campaigns created since January 1, 2026).

After checkout our team checks your sound, then the campaign goes live; the first creator posts usually land the same day. On 7-day campaigns, 28% of videos are live within 6 hours, 45% within 24 hours and 73% within 72 hours.

Every video is posted by a real creator on their own TikTok, Instagram or YouTube account, and Sound.me’s team watches every video before it counts. Creators are paid for each approved video based on the views it gets in its first 72 hours, and your campaign report shows views and engagement for every video. Sound.me doesn’t guarantee a number of views.

Yes. That is what a Sound.me campaign does. You paste the link to your sound, set directions and a budget from $250 ($100 for a first campaign in the 48 hours after sign-up), and pay by card. Creators in 61 countries apply to post with your sound, and the ones who follow your directions are paid for each approved video based on its views in the first 72 hours.

A sound promotion pays creators to post videos that use one specific sound, usually the official TikTok sound of a song, so the song shows up in many feeds at once and other people start using it too. Sound.me runs these on TikTok, Instagram Reels and YouTube Shorts. See TikTok sound seeding for how labels plan one.

Judge it on cost per view and on what happens to the sound afterwards. The completed campaigns on our case study pages ran between $0.17 and $3.12 per 1,000 views, and every campaign has a live report with each video and its views. Whether views turn into streams depends on the song; does TikTok promotion increase streams? covers what to watch.