Why brands use Sound.me
- Many creators, one budgetOne campaign reaches many creators at once instead of one negotiated deal at a time. It has 3M+ registered creators in 61 countries, who have made 90M+ videos with 181B+ organic views for 20K+ advertisers.
- Organic posts, not adsCreators post on their own accounts to their own audiences. Sound.me campaigns are organic creator posts, not ad placements.
- Your brief, checkedOur team watches every video and makes sure creators follow your directions. If they don't, they don't get paid, and that part of your budget goes back into your campaign for other creators.
- Numbers up frontYou see projected views and videos for your budget before you pay, and a live dashboard shows every video, view, like, comment and share, updated hourly.
How a brand campaign works
- Pick the platform and the soundEach campaign runs on one platform: TikTok, Instagram Reels or YouTube Shorts. At checkout, paste a TikTok, Instagram or YouTube link to your sound: your brand's own sound or a track already on that platform.
- Write your briefChoose Your own brief and say what creators should show: the product, the message, what to say on screen and what to avoid. Other directions: creative freedom, lip sync, dance, transition, text on screen or your own brief.
- Budget, run time and targetingBudgets are $250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale in the 48 hours after sign-up. Runs last 72 hours, 7 days or 14 days. Target by age, gender, language, creator size (from 100 followers to over 50 million) and location (worldwide, one of 24 countries, or a region), and add up to 3 example creators so Sound.me finds similar ones.
- Pay and go livePay by card at secure checkout (Stripe). The campaign goes live right after and the first creator posts usually land the same day.
- Creators post, the team checksSound.me's team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself. Our team watches every video and makes sure creators follow your directions. If they don't, they don't get paid, and that part of your budget goes back into your campaign for other creators.
What you can promote
Products, apps, shops and brand sounds are all welcome, as long as the campaign follows TikTok, Instagram and YouTube rules. Not allowed: money exchange, crypto, ICOs, NFTs, adult content, services similar to Sound.me and get-rich-quick schemes.
Creators only show your product when your brief asks for it, so say exactly what you want in the brief. Sound.me doesn't guarantee views, clicks or sales.
What to expect
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
These projections are measured on TikTok campaigns (worldwide, 7 days; average of real completed Sound.me campaigns created since January 1, 2026). Results on Instagram Reels and YouTube Shorts may differ, and a detailed product brief can take creators longer than creative freedom. Creators keep their posts up for at least 45 days.