The top advertisers by spend
| Advertiser | Spend | Videos | Views | Per 1,000 views |
|---|---|---|---|---|
| A major-label imprintTikTok and Instagram Reels | $532K | 48K | 639M | $0.83 |
| A major-label imprintTikTok | $327K | 20K | 319M | $1.03 |
| A major-label imprintTikTok, Instagram Reels and YouTube Shorts | $115K | 5,580 | 40.7M | $2.82 |
| A music marketing agencyTikTok, Instagram Reels and YouTube Shorts | $113K | 69K | 66.4M | $1.70 |
Totals of every campaign each advertiser ran on Sound.me. Spend is what the advertiser was charged: the payments for approved videos.
The biggest single campaigns
| Campaign | Videos | Views | Per 1,000 views |
|---|---|---|---|
| $29,260Worldwide · managed | 19,517 | 27.9M | $1.05 |
| $17,573Worldwide · managed | 9,699 | 19.9M | $0.88 |
| $14,767Worldwide · managed | 20,682 | 39M | $0.38 |
| $13,153Worldwide · managed | 25,888 | 39.5M | $0.33 |
| $11,408Worldwide · major-label imprint | 563 | 3.66M | $3.12 |
| $11,187Worldwide · managed | 7,180 | 23.2M | $0.48 |
| $10,745Australia and Southeast Asia · major-label imprint | 881 | 24.3M | $0.44 |
| $10,589Worldwide, 50K+ followers · managed | 85 | 6.53M | $1.62 |
Ranked by spend: the total paid for approved videos. Campaigns marked “managed” were run by Sound.me's team.
Standout results
| Campaign | Videos | Views | Per 1,000 views |
|---|---|---|---|
| $9,973Worldwide, creators under 20K followers · major-label imprint | 1,184 | 8.69M | $1.15 |
| $9,79811 countries · agency | 659 | 8.39M | $1.17 |
| $8,4947 countries · major-label imprint | 287 | 28.5M | $0.30 |
| $6,518Worldwide · major-label imprint | 379 | 38.2M | $0.17 |
Big campaigns picked for what they show: the most views for the budget, many small creators, or many countries at once.
Standard budgets
| Campaign | Videos | Views | Per 1,000 views | First video |
|---|---|---|---|---|
| $250 · 72 hoursWorldwide | 161 | 178K | $1.40 | <10 min |
| $500 · 7 daysUnited States only | 24 | 584K | $0.86 | ~18 h |
| $1,000 · 7 daysWorldwide, ages up to 44 | 237 | 742K | $1.35 | ~17 h |
| $1,000 · 14 daysEurope, US and Canada | 78 | 507K | $1.97 | ~31 h |
| $1,500 · 72 hoursUS, UK, Canada and Brazil | 63 | 1.34M | $1.12 | <1 hour |
How these were chosen
The top advertisers and the biggest single campaigns are ranked by what was actually spent, from Sound.me's own records. The top advertisers are clients only; the biggest single campaigns include campaigns managed by Sound.me's team; contests are left out. Cost per 1,000 views differs a lot between campaigns and has changed over time. The standard-budget campaigns are the strongest results by views among recent completed TikTok campaigns at exactly $250, $500, $1,000 or $1,500 with a 72-hour, 7-day or 14-day run, leaving out broken view stats and the single best campaign of a larger group as an outlier. Views were counted on September 27, 2026 (standard budgets) and September 29, 2026 (the rest).
What the average campaign gets
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
Case studies show what is possible; the projection above is what to expect on average, measured on TikTok campaigns (worldwide, 7 days; average of real completed Sound.me campaigns created since January 1, 2026). Sound.me doesn't guarantee views, streams or sales.