For artists, labels and brands

  1. Paste your soundPick one platform for the campaign (TikTok, Instagram Reels or YouTube Shorts) and paste a TikTok, Instagram or YouTube link to your sound.
  2. Set budget and run time$250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale in the 48 hours after sign-up. Runs last 72 hours, 7 days or 14 days.
  3. Target creatorsBy age, gender, language, creator size (from 100 followers to over 50 million) and location (worldwide, one of 24 countries, or a region). Add up to 3 example creators and Sound.me finds more like them.
  4. Give directionsChoose creative freedom, lip sync, dance, transition, text on screen or your own brief.
  5. Pay and go livePay by card at secure checkout. Our team checks your sound, the campaign goes live and the first creator posts usually land the same day.
  6. Creators are approvedSound.me's team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself.
  7. Every video is watchedCreators who don't follow your directions aren't paid, and that part of your budget goes back into your campaign.
  8. Track it liveA live dashboard shows every post, views, engagement and countries, updated every hour. Posts stay up for at least 45 days.

Launch campaign

For creators

  1. Get the appAnyone 18 or older with a TikTok, Instagram or YouTube account can join. Download Sound.me from the App Store or Google Play and link your account.
  2. Apply to campaignsNew paid campaigns arrive daily. Apply to the ones that fit your content.
  3. Make the videoFollow the directions, use the sound at full volume and keep it original.
  4. Get approvedOur team watches every video. If one is declined you get an email with the reason.
  5. Earn from viewsYou are paid for each approved video based on the views it gets in its first 72 hours.
  6. Cash outCash out via PayPal from a $5 balance; payouts are processed within 3–5 working days after the campaign. Keep the video up for at least 45 days.

How Sound.me pays creators · Payouts by country · Is Sound.me legit?

How fast it moves

  • 28%of videos live within 6 hours
  • 45%live within 24 hours
  • 73%live within 72 hours
  • 97%live by day 7

Creators start posting within hours. This is how much of a 7-day campaign is already live 6 hours, 24 hours, 72 hours and 7 days after launch, measured on TikTok campaigns (real completed Sound.me campaigns created since January 1, 2026).

What Sound.me is not

  • Not playlist pitching. Nobody adds your song to a Spotify playlist. Creators make short videos with it on TikTok, Instagram Reels and YouTube Shorts.
  • Not ads. Sound.me doesn't buy ad placements. Creators post the videos on their own accounts and the views are organic.
  • Not music licensing. Sound.me doesn't license music. You promote a sound that is already on TikTok, Instagram or YouTube.
  • No direct creator contact. Direct contact with creators isn't permitted through the platform; Sound.me handles matching, review and payment.
  • No guarantees. Sound.me doesn't guarantee views, streams or sales. It shows projections from real past campaigns.