Side by side
| Sound.me | Groover | |
|---|---|---|
| What you buy | Creator videos with your sound or product; you set targeting and directions. | Feedback on your track from curators and music pros you pick; if they like it, they may share it (a playlist add, article or radio play).groover. |
| Who takes part | 3M+ registered creators in 61 countries; campaigns target worldwide, one of 24 countries, or a region. | 3,000+ curators and pros: media, blogs, radio, playlists, YouTube and Twitch channels, record labels, managers, bookers, sync supervisors and publishers.groover. |
| Where it shows up | TikTok, Instagram Reels or YouTube Shorts (one platform per campaign). | Wherever each curator publishes: playlists, blogs, radio shows, YouTube and Twitch channels.groover. |
| Price / minimum | $250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale in the 48 hours after sign-up. No subscription. | Credits called Grooviz (1 Grooviz = €1): 2 Grooviz per curator or pro; top curators cost 4, 6 or 10 Grooviz. Credit packs save up to 24%. No minimum published; it suggests sending to at least 50 curators.groover. |
| Who decides | Sound.me's team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself. The team watches every video; videos that don't follow your directions aren't paid. | You choose which curators to send your track to; each curator decides whether to share it.groover. |
| Speed | Live right after checkout; first creator posts usually the same day (45% of videos live within 24 hours on 7-day campaigns, measured on TikTok campaigns). | Curators and pros have up to 7 days to respond.groover. |
| Guarantees and refunds | Views, streams and sales aren't guaranteed. Full refund within seven business days if your sound isn't approved. | A reply is guaranteed: you get your credits back for any contact who doesn't respond within 7 days. Shares, playlist adds and press aren't guaranteed.groover. |
Sound.me publishes this page. Competitor details come only from each company's own website, checked October 2026, and each is linked next to the fact; prices and terms change, so check their site before you buy. — = not published on their site.
Which one fits
Choose Groover if…
- You want written feedback on your track from music industry pros.
- You want to pitch blogs, radio, playlists, labels, managers or sync supervisors.
- You want to start with a few curators for a few euros.
Choose Sound.me if…
- You want many creators to make TikTok, Instagram Reels or YouTube Shorts videos with your song.
- You want to target creators by age, gender, language, creator size (from 100 followers to over 50 million) and location (worldwide, one of 24 countries, or a region), and give directions.
- You want a team to watch every video, with creators who don't follow directions not paid.
- You want a full refund if your sound isn't approved.
Good to know
- Groover needs a YouTube, SoundCloud or Audiomack link to your track (unlisted or private links work), and it accepts unreleased as well as released tracks.groover.
co/ · checked October 2026en - Its filters list “Social Media Influencers”, but its site doesn't describe paid creator video campaigns.groover.
co/ · checked October 2026en - The two do different jobs, so some artists use both: curator and press pitching on Groover, short-video reach from creator campaigns.
Sound.me doesn't guarantee views, streams or sales, and it doesn't pitch playlists or license music. Its projections are measured on TikTok campaigns. How Sound.me works · Sound.me pricing.