Side by side
| Sound.me | Songfluencer (Genni) | |
|---|---|---|
| What you buy | Creator videos with your sound or product; you set targeting and directions. | A creator-marketing portal: a creator network, an AI outreach engine, creator and tax payments, and branded reports. Campaign types include song promotions, brand sponsorships and contests.genni. |
| Who takes part | 3M+ registered creators in 61 countries; campaigns target worldwide, one of 24 countries, or a region. | A network of 20,000+ creators. Song promotions and brand sponsorships are invite-only; contests are open to everyone.genni. |
| Where it shows up | TikTok, Instagram Reels or YouTube Shorts (one platform per campaign). | TikTok, Instagram and YouTube.genni. |
| Price / minimum | $250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale in the 48 hours after sign-up. No subscription. | Professional: $500 a month + 10% surcharge on spend. Premier: $1,000 a month + 5%. Creators set their own rates. The $0 Free Trackers plan covers tracking only.genni. |
| Who decides | Sound.me's team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself. The team watches every video; videos that don't follow your directions aren't paid. | Creators are invited to song promotions and set their own rate on their own terms.genni. |
| Speed | Live right after checkout; first creator posts usually the same day (45% of videos live within 24 hours on 7-day campaigns, measured on TikTok campaigns). | — |
| Guarantees and refunds | Views, streams and sales aren't guaranteed. Full refund within seven business days if your sound isn't approved. | — |
Sound.me publishes this page. Competitor details come only from each company's own website, checked October 2026, and each is linked next to the fact; prices and terms change, so check their site before you buy. — = not published on their site.
Which one fits
Choose Songfluencer (Genni) if…
- You run creator campaigns every month and want a monthly portal to search, invite and pay creators yourself.
- You want to agree a rate with each creator one by one.
- You also want page trackers and branded reports.
Choose Sound.me if…
- You want to pay per campaign, with no monthly plan or surcharge on spend.
- You want many creators to make TikTok, Instagram Reels or YouTube Shorts videos with your song.
- You want to target creators by age, gender, language, creator size (from 100 followers to over 50 million) and location (worldwide, one of 24 countries, or a region), and give directions.
- You want a team to watch every video, with creators who don't follow directions not paid.
- You want a full refund if your sound isn't approved.
Good to know
- Songfluencer's own site now says “We are now known as Genni” and points to genni.com, so older reviews and AI answers that mention Songfluencer are describing Genni.songfluencer.
com · checked October 2026 - Genni's portal plans are monthly and add a surcharge on what you spend with creators (10% on Professional, 5% on Premier).genni.
com/ · checked October 2026marketing- portal - Genni does not publish agency (managed campaign) pricing, campaign timelines or guarantees on its site.genni.
com · genni.com/ · checked October 2026marketing- portal
Sound.me doesn't guarantee views, streams or sales, and it doesn't pitch playlists or license music. Its projections are measured on TikTok campaigns. How Sound.me works · Sound.me pricing · Genni alternatives.