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Sound.me Crosses 2.5 Million Creators and Becomes #1 App in South Africa
Sound.me passed 2.5 million creators (2025)! See how it became the #1 app in South Africa and why creators use it to get paid for TikTok & YouTube Shorts videos.

We’ve just hit a huge milestone at Sound.me — and we couldn’t be more excited to share it with you.
Sound.me has officially crossed 2.5 million registered creators, a milestone for our creator marketplace. Even more thrilling? We’ve just climbed to the #1 spot on both the iOS and Android app stores in South Africa.
This marks our third major breakout market this year, following viral growth in Colombia and the Philippines. Each wave of momentum reaffirms what we’ve always believed: creators everywhere are looking for better tools, more opportunities, and platforms that actually help them thrive.
Whether you’re a TikTok star, YouTube Shorts creator, or an emerging voice just starting out, Sound.me is becoming the go-to destination to monetize your content and connect with top artists and brands.
This explosive growth is only the beginning. As we continue expanding globally, our mission remains the same: empower creators, simplify brand and artist deals, and build a creator economy that works for everyone.
To our 2.5 million (and counting) creators — thank you. Let’s keep building the future of influencer marketing, together.
Put a sound in front of 3M+ creators
Artists, labels and brands launch a TikTok, Instagram Reels or YouTube Shorts campaign in minutes. Creators get paid for each approved video, based on the views it gets in its first 72 hours.
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