How it works
- Download the Sound.me appIt is free. Link your Instagram account. You must be 18 or older.
- Turn on locationThis lets campaigns for your country find you.
- Apply to Reels campaignsPick the ones that fit your content.
- Post your ReelFollow the directions and keep the sound fully audible.
- Get paidOur team watches every Reel. Approved Reels are paid, and you cash out in the app.
What it pays
Each approved video is paid based on the verified views and engagement it gets in its first 72 hours, your country and your audience. Sound.me publishes what creators received, net, per approved video in the 90 days to September 16, 2026, across TikTok, Reels and Shorts campaigns:
| Followers | Average per video | Largest single payout |
|---|---|---|
| Under 1K | $1.81 | $26 |
| 1K–10K | $2.04 | $289 |
| 10K–50K | $4.51 | $173 |
| 50K–250K | $17.62 | $420 |
| 250K–1M | $26.20 | $934 |
See Get paid by country. At small sizes this is pocket money per video. It adds up for creators who post steadily.
How you cash out
Cash out via PayPal or Venmo from a $5 balance, or via Stripe, Cash App or ACH from $20. Payouts are processed within 3–5 business days after the campaign.
Tips for Reels that get approved
- Read the directions twice before you film.
- Keep text and faces clear of the caption and buttons at the bottom and right of the screen.
- Post before the deadline and keep the Reel up for at least 60 days.
- Keep it original. Don't repost someone else's video.
Other ways to get paid for posting on Instagram
- Brand deals. A brand pays you directly. See How to get brand deals.
- Affiliate links. You earn a commission when someone buys through your link.
- Instagram's own programs. They change often and depend on your country and account. Check Instagram's own page.