What Reels campaigns have delivered

Measured on completed Sound.me Instagram Reels campaigns created since April 2025, with views and engagement as Instagram reports them:

  • About 96 creator Reels per $1,000 spent.
  • $3.18 per 1,000 views across all spend. The typical (median) campaign paid $7.08 per 1,000 views, because a few viral Reels lift the average.
  • 5.5% engagement: likes, comments and shares divided by views.

Results depend on what you promote, your directions and the creators. Sound.me doesn't guarantee views, clicks or sales.

How to hire Instagram influencers on Sound.me

  1. Pick Instagram Reels at checkoutPaste the Instagram link to your sound, or a Reel that uses it.
  2. Write your briefSay what creators should show, say and avoid, or pick a style: creative freedom, lip sync, dance, transition or text on screen.
  3. Set budget, run time and audienceRun for 72 hours, 7 days or 14 days. Target by age, gender, language, creator size and location (worldwide, one of 24 countries, or a region).
  4. Pay by card and go liveSound.me's team picks and approves the creators and watches each Reel.

Tips for a Reels brief

  • Keep text and faces clear of the caption and buttons at the bottom and right of the screen.
  • Ask for something creators can do today: show your app, open your website, use a product sold in their country.
  • Creative freedom fills fastest. A detailed brief can take creators longer.

What it costs

$250, $1,000, $1,500 or your own amount per campaign. A first campaign can start at $100 during the flash sale in the 48 hours after sign-up. You pay once by card. There is no subscription.