How hiring works on Sound.me
- Pick the platformEach campaign runs on one platform: TikTok, Instagram Reels or YouTube Shorts.
- Add your sound and your briefPaste a link to your sound (your brand's own sound or a track already on the platform), then say what creators should show, say and avoid.
- Set budget, run time and audience$250, $1,000, $1,500 or your own amount. Run for 72 hours, 7 days or 14 days. Target by age, gender, language, creator size and location (worldwide, one of 24 countries, or a region).
- Pay by card and go liveFirst creator posts usually land the same day.
- Watch the resultsA live dashboard shows every video, view, like, comment and share, updated hourly.
What your budget is projected to deliver
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
Projections are for a worldwide, 7-day campaign and are the average of real completed Sound.me TikTok campaigns created since January 1, 2026. Results on Instagram Reels and YouTube Shorts may differ. Sound.me doesn't guarantee views, clicks or sales.
Why brands hire through Sound.me
- Many creators, one budget. One campaign reaches many creators at once instead of one negotiated deal at a time. Sound.me has 3M+ registered creators in 61 countries.
- You only pay for videos that follow your brief. Our team watches every video. Creators who don't follow your directions don't get paid, and that part of your budget goes back into your campaign for other creators.
- Organic posts, not ads. Creators post on their own accounts to their own audiences and keep the video up for at least 60 days.
- Numbers up front. You see projected views and videos for your budget before you pay.
When Sound.me is the right way to hire, and when it isn't
Sound.me fits when you want a lot of real people posting about the same thing in the same week: a launch, an app, a shop, a song, a film or a game. It is not built for hand-picking one named influencer and messaging them directly. For that, a direct deal or a one-to-one creator marketplace fits better.