A few choices at checkout decide which creators your campaign reaches, how many videos you get and how fast they arrive. Here is each one and what it changes.

1. Platform

Pick where the videos are made: TikTok, Instagram Reels or YouTube Shorts. Each campaign runs on one platform, so run one campaign per platform if you want all three.

2. Budget

Choose $250, $1,000, $1,500 or your own amount, with $100 for a first campaign during the flash sale in the 48 hours after sign-up. You pay by card at secure checkout, and the campaign goes live right after.

Projected results for a worldwide, 7-day campaign (measured on TikTok campaigns: the average of real completed Sound.me campaigns created since January 1, 2026):

BudgetProjected viewsProjected creator videos
$250~211,000~38
$500~332,000~75
$1,000~524,000~151
$1,500~685,000~226

These are projections, not guarantees: Sound.me works with real creators, so it never guarantees a number of views.

3. Run time

Run the campaign for 72 hours, 7 days or 14 days. First creator posts usually land the same day: on 7-day campaigns, 28% of videos are live within 6 hours, 45% within 24 hours and 73% within 72 hours.

4. Creator size

Set the follower range, from 100 followers to 50M+. This is where the old “volume or engagement” choice lives now: smaller creators give you more videos for the budget, larger creators give you fewer videos with bigger audiences each.

5. Who and where

Target by age, gender, language and location (worldwide, a country or a region). Add up to 3 example creators whose style you like and Sound.me finds similar creators.

6. Directions

Tell creators what to make: creative freedom, lip sync, dance, transition, text on screen or your own brief. Keep it short and specific about the part of the song you want used.

7. Approvals and quality control

Sound.me’s team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself. The team watches every video: creators who don’t follow your directions don’t get paid, and that budget goes back to the campaign. Creators are paid for each approved video based on the views it gets in its first 72 hours.

Ready to launch? Pick your platform, budget and run time, set your targeting and directions, and pay at secure checkout.

Keep reading: Real campaign results  ·  What TikTok promotion costs per 1,000 views  ·  TikTok sound seeding