What UGC is

UGC means user-generated content: videos that look like a real person sharing something they use. Brands like it because it feels more honest than a polished ad.

Two kinds of UGC work

  • You send the brand a video file. The brand runs it as an ad. You are paid per video.
  • You post the video on your own account. You are paid for the post and its views. This is how Sound.me campaigns work.

How to become a UGC creator

  1. Learn the formatsWalkthroughs, first reactions, green-screen videos and "hack" videos are common asks.
  2. Make three practice videosUse products you already own. Good light and clear sound matter more than the camera.
  3. Do paid campaignsApply to campaigns on Sound.me, follow the directions exactly, and get paid from your video's views in the first 72 hours.
  4. Build a portfolioSave your best paid videos. They show brands you can follow a brief.
  5. Pitch brandsSend a short message with two of your best videos and one idea for their product.

What it pays at the start

On Sound.me, the average approved video paid $1.81 for accounts under 1,000 followers and $2.04 for accounts with 1,000 to 10,000 followers in the 90 days to September 16, 2026. The largest single payout to a creator with 1,000 to 10,000 followers was $289. It is pocket money at first, and it grows as you post more and your audience grows.

What brands expect

  • Follow the brief exactly.
  • Keep the video clean and original.
  • Keep the video up. On Sound.me, creators keep each video up for at least 60 days.