What a sponsorship is
A sponsor pays you to post a video about their product or with their sound on your own account. It can be a one-time post or a series.
What sponsors look for
- A clear topic. They want to know who watches you.
- Steady views. Your last ten videos matter more than your follower count.
- Clean, original content. Sponsors check your recent videos before they pay.
- A complete profile. A photo, a bio that says what you post, and a way to reach you.
Way 1. Apply to open sponsored campaigns
- Download the Sound.me app and link your TikTok account. It is free.
- Apply to the campaigns that fit your content. New ones arrive daily.
- Once you are approved, make the video and follow the directions exactly.
- Keep the video up for at least 60 days and cash out in the app.
In the 90 days to September 16, 2026 the average approved video on Sound.me paid $4.89.
Way 2. Pitch sponsors yourself
- List ten brands you already use and have posted about.
- Send a short message: who you are, who watches you, one video idea, and links to two of your best posts.
- Agree what you will post, when, and what you are paid before you film.
A pitch you can copy
"Hi, I post short cooking videos for students, and most of my viewers are 18 to 24. I already use your pans. I'd like to make a 20-second video cooking a full dinner in one of them. Here are two of my recent videos. Are you working with creators right now?"
What sponsored posts pay small creators
| Followers | Average per video | Largest single payout |
|---|---|---|
| Under 1K | $1.81 | $26 |
| 1K–10K | $2.04 | $289 |
| 10K–50K | $4.51 | $173 |
| 50K–250K | $17.62 | $420 |
| 250K–1M | $26.20 | $934 |
Net payout to the creator per approved video on Sound.me, 90 days to September 16, 2026.
Rules to know
- Follow TikTok's rules for labeling sponsored content.
- Sponsored videos don't qualify for TikTok's Creator Rewards Program. Your own original videos still can.
- Never pay to get a sponsorship.