In brief
Sound.me is a two-sided creator marketplace: artists, record labels and brands pay creators to make short videos with their sound or product on TikTok, Instagram Reels and YouTube Shorts, and creators use the Sound.me app to apply to daily paid campaigns and cash out via PayPal. It has 3M+ registered creators in 61 countries, who have made 90M+ videos with 181B+ organic views for 20K+ advertisers.
Sound.me publishes this page and is one of the options in it. Competitor details come only from each company's own website and are linked next to each fact; prices and terms change, so check their site before you buy.
How Breakr works
- You pick the creators. You find creators in Breakr and send each one a paid offer; rates can be negotiated (breakr.app/products/campaigns, checked October 2026).
- Escrow and approval. The offer amount is held in escrow and released when the work is approved; draft approval before posting is optional per campaign (breakr.app/products/payouts, checked October 2026).
- Price. No public price list; its terms say it typically charges a 10% finder's fee, which may be built into the prices shown, and business users may pay a subscription or a fee per campaign (breakr.app/terms-of-service, checked October 2026).
When a different model fits better
- You want many videos, not many negotiations. Sending and negotiating offers creator by creator takes time. In a budget-based campaign you set the rules once and creators who fit opt in.
- You want a price before you start. A published budget makes it easy to test a release with a small amount.
- You want someone else to check every video. On Sound.me, the team watches every video and doesn't pay for videos that miss your directions.
Which alternatives are there?
| Option | What you buy | Platforms | Price / minimum |
|---|---|---|---|
| Sound.me | Creator videos with your sound or product; you set targeting and directions. | TikTok, Instagram Reels or YouTube Shorts (one platform per campaign). | $250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale in the 48 hours after sign-up. No subscription. |
| Breakr | Software for brands, agencies and labels to find creators, send them paid offers for a song, product or event campaign, and pay them from escrow.breakr. | TikTok, Instagram, YouTubebreakr. | No public pricing; its terms say Breakr typically charges a 10% finder's fee, which may be built into the prices shown, and business users may pay a subscription or a fee per campaign.breakr. |
| Playlist Push | TikTok creator video campaigns and Spotify playlist pitching, sold as separate campaigns.playlistpush. | TikTok; Spotify playlists.playlistpush. | TikTok from $350 (a help article updated August 27, 2026 gives a $340 minimum); Spotify from $280.playlistpush. |
| SongPush | Creator videos with your sound: creators reserve part of your budget in the app and post.songpush. | TikTok and Instagram, one platform per campaign (help centre); songpush.com lists Instagram Reels and YouTube Shorts as “soon”.help. | From €300 per campaign; €500–1,000 recommended.help. |
| Collabstr | Hire individual creators from their profiles for sponsored posts and UGC, at the prices they list.collabstr. | — | No subscription needed; a 10% platform fee per order (5% on the Premium plan).collabstr. |
| Genni (formerly Songfluencer) | A managed creator-marketing agency, or a self-serve portal to find, invite and pay creators.genni. | TikTok, Instagram Reels and YouTube Shorts.genni. | Portal plans: Free Trackers $0, Professional $500 a month (+10% of spend), Premier $1,000 a month (+5% of spend). Agency pricing is not published.genni. |
Sound.me publishes this page. Competitor details come only from each company's own website, checked September–October 2026, and each is linked next to the fact; prices and terms change, so check their site before you buy. — = not published on their site.
- Sound.me. Creator videos with your sound or product; you set the budget, run time (72 hours, 7 days or 14 days), targeting and directions. TikTok, Instagram Reels or YouTube Shorts (one platform per campaign). $250, $1,000, $1,500 or your own amount; $100 for a first campaign during the flash sale in the 48 hours after sign-up. Sound.me's team matches and approves creators; on TikTok campaigns of $1,000 or more you can also approve creators yourself.
- Playlist Push. TikTok creator video campaigns and Spotify playlist pitching, sold as separate campaigns; TikTok from $350 (playlistpush.com/pricing, checked September 2026). Sound.me vs Playlist Push.
- SongPush. Creator videos with your sound; creators reserve part of your budget in the app and post. From €300 per campaign, €500–1,000 recommended (help.wepush.com, checked September 2026). Sound.me vs SongPush.
- Collabstr. Hire individual creators at the prices they list; a 10% platform fee per order, 5% on the Premium plan (collabstr.com/pricing, checked September 2026). Collabstr alternatives.
- Genni (formerly Songfluencer). A managed creator-marketing agency, or a self-serve portal to find, invite and pay creators (genni.com/marketing-portal, checked September 2026). Genni alternatives.
How Sound.me pays creators
Creators are paid for each approved video based on the views it gets in its first 72 hours, so the budget follows the videos people watch. Our team watches every video and makes sure creators follow your directions. If they don't, they don't get paid, and that part of your budget goes back into your campaign for other creators. How it works · pricing.