What a Sound.me budget buys
| Budget | Projected views | Creator videos | Cost per video |
|---|---|---|---|
| $250 | ~211K | ~38 | ~$6.60 |
| $500 | ~332K | ~75 | ~$6.70 |
| $1,000 | ~524K | ~151 | ~$6.60 |
| $1,500 | ~685K | ~226 | ~$6.60 |
Worldwide, 7 days; the average of real completed Sound.me TikTok campaigns created since January 1, 2026. Cost per video is the budget divided by the projected videos. Results on Instagram Reels and YouTube Shorts may differ.
What creators are actually paid, by follower size
Sound.me publishes what creators received, net, per approved video in the 90 days to September 16, 2026 (23,003 videos):
| Followers | Average per video | Largest single payout |
|---|---|---|
| Under 1K | $1.81 | $26 |
| 1K–10K | $2.04 | $289 |
| 10K–50K | $4.51 | $173 |
| 50K–250K | $17.62 | $420 |
| 250K–1M | $26.20 | $934 |
What changes the price
- Creator country. Pay follows what advertisers pay for that audience. In the same 90 days the average approved video paid $14.62 in the United Kingdom, $8.74 in the United States, $2.30 in the Philippines and $1.32 in Kenya.
- Creator size. Bigger accounts earn more per video, as the table shows.
- Views. Creators are paid from the views a video gets in its first 72 hours, so a video that travels costs more of your budget and one that doesn't costs less.
- Your brief. A detailed product brief takes creators longer than creative freedom.
What you don't pay for on Sound.me
- No subscription or platform access fee.
- No payment for videos that ignore your brief. That budget goes back into your campaign.
- Full refund within seven business days if your sound isn't approved.