Pay per post, by follower count
| Followers | Average per video | Largest single payout |
|---|---|---|
| Under 1K | $1.81 | $26 |
| 1K–10K | $2.04 | $289 |
| 10K–50K | $4.51 | $173 |
| 50K–250K | $17.62 | $420 |
| 250K–1M | $26.20 | $934 |
Net payout to the creator per approved video on Sound.me campaigns across TikTok, Instagram Reels and YouTube Shorts, 90 days to September 16, 2026. These are open campaign videos, not negotiated one-to-one deals, which are priced per post by each influencer.
Pay per post, by country
| Creator country | Average per video | Videos paid |
|---|---|---|
| United Kingdom | $14.62 | 708 |
| United States | $8.74 | 5,859 |
| Colombia | $7.20 | 1,446 |
| Venezuela | $4.20 | 551 |
| Ecuador | $3.64 | 180 |
| Jamaica | $3.44 | 324 |
| Brazil | $3.35 | 1,489 |
| Canada | $3.04 | 1,242 |
| Philippines | $2.30 | 6,987 |
| Nigeria | $1.56 | 979 |
| South Africa | $1.55 | 754 |
| Kenya | $1.32 | 281 |
Pay follows what advertisers pay for that audience, so the same video earns different amounts depending on where the creator is. See Get paid by country.
What one creator makes in total
- Among creators with 5,000 to 20,000 followers who were paid in that period, the average made $17.88 from 5.4 videos.
- The top earner in that group made $1,173.
- Across all sizes, 35 creators cleared $500 and 130 more made between $100 and $500, almost all by posting steadily.
Why two creators the same size earn different amounts
- Views. A video that travels earns more. The largest single payout to a creator with 1,000 to 10,000 followers was $289.
- Country. The average approved video paid $14.62 in the United Kingdom and $2.30 in the Philippines.
- Engagement. Likes, comments and shares count.
- How often they post. More approved videos, more pay.
The other ways influencers earn
- Direct brand deals. Priced per post and agreed with the brand. See How to get brand deals.
- Platform programs. TikTok, Instagram and YouTube each run their own, with their own thresholds.
- Affiliate links. A commission on sales.
- Their own products. Merch, courses, bookings, music.
See How to make money as an influencer.
The honest picture
For most small creators this is side income, not a salary. It grows with your audience and how steadily you post.