The sizes people mean
There is no official rule. These are the usual ranges:
- Nano. Under 10,000 followers.
- Micro. About 10,000 to 100,000 followers.
- Macro. About 100,000 to 1 million followers.
- Mega. Over 1 million followers.
What each size was paid per video
Net payout to the creator per approved video on Sound.me, 90 days to September 16, 2026 (23,003 videos):
| Followers | Average per video | Largest single payout |
|---|---|---|
| Under 1K | $1.81 | $26 |
| 1K–10K | $2.04 | $289 |
| 10K–50K | $4.51 | $173 |
| 50K–250K | $17.62 | $420 |
| 250K–1M | $26.20 | $934 |
Micro vs macro, side by side
| What you compare | Many small creators | One large influencer |
|---|---|---|
| Videos for your budget | Many | One or a few |
| Risk | Spread across many posts | Rests on one post |
| How it looks | Like a trend among real people | Like an endorsement |
| Your work | Low on a campaign marketplace | Negotiation with one person or their manager |
| Best for | Launches, apps, shops, sounds | A known face for your brand |
Why small creators can still reach many people
TikTok, Reels and Shorts show videos to people who don't follow the creator, so a small account can travel when a video does well. On Sound.me, three quarters of the videos paid in the 90 days to September 16, 2026 came from creators under 10,000 followers.
When to hire one large influencer
- You want one known face linked to your brand.
- Your audience follows that person closely.
- You have the budget for a single post not doing well.
When to hire many small creators
- You want volume: dozens or hundreds of videos in a week.
- You are launching something and want it to look like everyone is posting.
- Your budget is small. On Sound.me a $250 campaign is projected at about 38 creator videos.
How to set creator size on Sound.me
You choose the follower range at checkout, from 100 followers to over 50 million. Set the top of the range low for a micro campaign, or raise the bottom for larger creators. You can also target by age, gender, language and location (worldwide, one of 24 countries, or a region).