Hire micro-influencers, dozens at a time

Micro-influencers are creators with small, real audiences. On Sound.me you hire them in bulk: one budget from $250, one brief, and many small creators post about your product on TikTok, Instagram Reels or YouTube Shorts. Three quarters of the videos Sound.me paid for in the 90 days to September 16, 2026 came from creators under 10,000 followers.

Launch campaign

Why hire many small creators instead of one big one

More videos for the same money. A $1,000 campaign is projected to bring about 151 creator videos.
It looks like real people, because it is. Many different faces posting in the same week reads as a trend, not an ad.
Less risk. Your result doesn't depend on one post doing well.
Small accounts can still travel. Among creators with 1,000 to 10,000 followers, the largest single payout in that period was $289, earned by a video that got far more views than usual.

Set the creator size you want

You choose the follower range at checkout, from 100 followers up to over 50 million. For a micro-influencer campaign, set the top of the range low. You can also target by age, gender, language and location (worldwide, one of 24 countries, or a region).

What it costs

$250, $1,000, $1,500 or your own amount, paid once by card. A first campaign can start at $100 during the flash sale in the 48 hours after sign-up. No subscription.

FAQ

What counts as a micro-influencer?

There is no single rule. Most people mean creators with a few thousand to a few tens of thousands of followers. On Sound.me you set the exact follower range yourself.

Do I have to find and message each creator?

No. Creators apply to your campaign in the Sound.me app. Sound.me's team matches and approves them, and on TikTok campaigns of $100 or more you can also approve creators yourself.

How do I know small creators made good videos?

Our team watches every video. Videos that don't follow your brief are declined and not paid, and that budget goes back into your campaign.

Hire micro-influencers, dozens at a time

Why hire many small creators instead of one big one

Set the creator size you want

What it costs

FAQ

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