Two kinds of UGC, and which one this is
| Video files for your ads | Sound.me | |
|---|---|---|
| Where the video goes | Sent to you | Posted on the creator's account |
| Who sees it | People you pay to reach with ads | The creator's own audience |
| How many creators | Usually a few | Many at once |
| How you pay | Per video or per creator | One campaign budget |
If you need raw files to edit and run as paid ads, a UGC studio fits better. If you want many real people posting about your product, this is what Sound.me does.
How to brief UGC creators on Sound.me
- Choose "Custom instructions" at checkout and say what to show, what to say on screen and what to avoid.
- Ask for something creators can do today: show your app, open your website, use a product sold in their country.
- Keep it short. A simple brief brings more videos, faster.
What to expect
A $250 worldwide, 7-day campaign is projected at about 38 creator videos and about 211K views; $1,000 at about 151 videos and about 524K views. These projections are measured on TikTok campaigns. A detailed product brief can take creators longer than creative freedom. Sound.me doesn't guarantee views, clicks or sales.