Followers needed, by way of getting paid
| Way to get paid | Followers needed | Who pays you |
|---|---|---|
| Paid campaigns on Sound.me | From 100 | The campaign, through Sound.me |
| TikTok Creator Rewards Program | 10,000, plus 100,000 views in the last 30 days | TikTok |
| TikTok LIVE gifts | Set by TikTok for your country | Viewers, through TikTok |
| TikTok Shop | Set by TikTok Shop for your country | Sellers, through TikTok |
| Brand deals | No fixed number | The brand |
| Your own products | None | Your customers |
Creator Rewards rules are from TikTok Creator Academy, checked September 2026. TikTok changes its rules, so check TikTok's own pages for LIVE and TikTok Shop in your country.
Under 1,000 followers
Paid campaigns are open to you. On Sound.me, 4,611 videos from creators under 1,000 followers were paid in the 90 days to September 16, 2026, at an average of $1.81 per approved video. See Get paid with under 1,000 followers.
1,000 to 10,000 followers
Paid campaigns pay a little more, and small brands start to say yes to pitches. On Sound.me the average approved video in this range paid $2.04, and the largest single payout was $289.
10,000 followers and up
You can apply to TikTok's Creator Rewards Program if you also have 100,000 video views in the last 30 days, are 18 or older, have a Personal account and live in the US, UK, Germany, Japan, South Korea, France, Mexico or Brazil. It pays for qualified views on original videos over 1 minute. Ads and sponsored content don't qualify, so campaign videos and Creator Rewards videos are separate.
What paid campaigns pay at each size
| Followers | Average per video | Largest single payout |
|---|---|---|
| Under 1K | $1.81 | $26 |
| 1K–10K | $2.04 | $289 |
| 10K–50K | $4.51 | $173 |
| 50K–250K | $17.62 | $420 |
| 250K–1M | $26.20 | $934 |
Net payout to the creator per approved video on Sound.me, 90 days to September 16, 2026. Pay also depends on your country. See Get paid by country.
Views matter more than followers
On paid campaigns, a small account with a video that travels can earn more than a large account with a video that doesn't. The $289 video from a creator with 1,000 to 10,000 followers earned about 11 times the average video from creators with 250,000 to 1 million followers.
How to start today
- Download the Sound.me app and link your TikTok account. It is free, and you must be 18 or older.
- Turn on location so campaigns for your country can find you.
- Apply to campaigns, follow the directions and keep each video up for at least 60 days.