The five parts of a brief

  1. What to showThe product, app or place that must be on screen.
  2. What to say or writeOne message, in your words, for the voice or the text on screen.
  3. What to avoidAnything you don't want: competitors, claims you can't make, bad language.
  4. The styleCreative freedom, lip sync, dance, transition, text on screen, or your own idea.
  5. An exampleA link to one video that shows the look you want.

An example you can copy

"Show yourself opening our app and adding your first item. Put the text 'I wish I had this sooner' on screen. Keep the sound fully audible. Don't mention other apps. Any style is fine."

Common mistakes

  • Too many asks. Every extra rule means fewer creators apply.
  • Asking for things creators can't do. They can't show a product they don't have.
  • No example. One link saves a paragraph of description.
  • Vague words. "Make it fun" means something different to everyone. Say what should be on screen.

How briefs work on Sound.me

At checkout you pick a direction (creative freedom, lip sync, dance, transition, text on screen, filters or CapCut) or choose "Custom instructions" and write your own. You can add up to 3 example creators and Sound.me finds similar ones. Creative freedom fills fastest. A detailed product brief can take creators longer.