Why creator videos work for online shops
- People see the product in a real hand. A video of someone using it answers questions a product photo can't.
- Many videos in one week. A $1,000 campaign is projected at about 151 creator videos.
- Videos stay up. Creators keep each video up for at least 60 days, so it can keep being found.
Video ideas for a shop
- Site walkthrough. The creator opens your shop and shows what they would buy.
- Green screen. The creator talks in front of your product page.
- "Things I found" lists. Your shop as one of the finds.
- Unboxing or first use. For products already sold where the creators live.
How to brief creators for a shop
- Put your shop's name in the brief and say what to write in the caption.
- Name the one product or page you want on screen.
- Target the countries you ship to: worldwide, one of 24 countries, or a region.
- Keep it to a few lines. See How to write a creator brief.
What a budget is projected to deliver
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
Worldwide, 7 days; the average of real completed Sound.me TikTok campaigns created since January 1, 2026. Results on Instagram Reels and YouTube Shorts may differ. Sound.me doesn't guarantee views, clicks or sales. A detailed product brief can take creators longer than creative freedom.
Good times to run a campaign
- A product launch or restock.
- The weeks before a sale or a holiday.
- When you open shipping to a new country.
What it costs
$250, $1,000, $1,500 or your own amount per campaign. A first campaign can start at $100 during the flash sale in the 48 hours after sign-up. You pay once by card. There is no subscription.