Two kinds of influencer marketplace
| What you compare | Profile marketplace | Campaign marketplace (Sound.me) |
|---|---|---|
| How you start | Browse profiles | Post one campaign |
| Who you hire | One influencer at a time | Many creators at once |
| Price | Each influencer's listed price | One budget you set |
| Who checks the work | You | Sound.me's team watches every video |
| Best for | One specific person | Volume and speed |
How the Sound.me marketplace works
- Post your campaignPick TikTok, Instagram Reels or YouTube Shorts, paste a link to your sound and write your brief.
- Say who you wantAge, gender, language, creator size and location (worldwide, one of 24 countries, or a region).
- Creators applyThey see your campaign in the Sound.me app and apply. Sound.me's team matches and approves them.
- Creators postEach video goes up on the creator's own account and stays up for at least 60 days.
- You watch the numbersA live dashboard shows every video, view, like, comment and share, updated hourly.
Who is on the marketplace
- 3M+ registered creators in 61 countries.
- All sizes, from 100 followers to over 50 million. Three quarters of the videos paid in the 90 days to September 16, 2026 came from creators under 10,000 followers.
- Real adults. Creators must be 18 or older and post from their own accounts.
What a budget is projected to deliver
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
Worldwide, 7 days; the average of real completed Sound.me TikTok campaigns created since January 1, 2026. Results on Instagram Reels and YouTube Shorts may differ. Sound.me doesn't guarantee views, clicks or sales.
When a profile marketplace fits better
If you want one named influencer and want to message them directly, a profile marketplace or a direct deal fits better. Sound.me fits when you want many real people posting about the same thing in the same week.