Video formats that work for apps
- Walkthroughs. The creator opens the app and shows what it does.
- First reactions. The creator tries the app for the first time on camera.
- Green screen. The creator talks in front of a screenshot of the app or site.
- "Hack" videos. The creator shows one useful trick the app makes possible.
How to brief creators for an app
- Put the App Store or Google Play link in the description so creators can download it.
- Name the one feature you want on screen.
- Say what to put in the caption, such as the app name.
- Make sure the app is available in the countries you target.
What a budget is projected to deliver
| Budget | Projected views | Creator videos |
|---|---|---|
| $250 | ~211K | ~38 |
| $500 | ~332K | ~75 |
| $1,000 | ~524K | ~151 |
| $1,500 | ~685K | ~226 |
Worldwide, 7 days; the average of real completed Sound.me TikTok campaigns created since January 1, 2026. Results on Instagram Reels and YouTube Shorts may differ. Sound.me doesn't guarantee views, clicks or sales. A detailed product brief can take creators longer than creative freedom.
How to start
- Pick a platformTikTok, Instagram Reels or YouTube Shorts.
- Paste a linkUse a video about your app, or your app's own sound.
- Write the briefAdd the download link and what to show.
- Set budget, run time and audience, then pay by cardTarget by age, gender, language, creator size and location.